Designer Brands Inc. saw a surge in shares after reporting a 40% increase in net income in the third quarter. Strategic initiatives and a repositioning of the DSW banner are resonating with customers. The “Let Us Surprise You” brand campaign has been successful, generating strong awareness and $2 billion in earned media impressions.

CEO Doug Howe highlighted strong performance in key categories like boots and athletic wear. The company’s affordable luxury offering and performance shoe label, Topo Athletic, are also seeing growth. Howe emphasized the importance of driving growth through private label scaling and investing in strategic growth brands.

Efficiency in digital fulfillment operations has improved, with a 15% increase in fulfilling digital demand directly through logistics centers. The success of the reimagined DSW store in Framingham has led to the concept being rolled out to two additional stores. Howe emphasized the commitment to evolving the DSW brand and leveraging stores as points of differentiation.

Designer Brands is navigating the global environment by mitigating tariff impacts and diversifying the supply chain. The company remains focused on expanding sourcing capabilities across multiple regions to reduce risk. Howe stressed the importance of a disciplined approach to diversification to maintain flexibility and protect margins in uncertain tariff landscapes.

Read more at Yahoo Finance: Here’s Why DSW Parent Company’s Stock Shot Up Nearly 50% on Tuesday