Consumers talk about valuing sustainability in fashion but are unwilling to pay higher prices due to a lack of awareness about clothing production. Suzanne Ellingham from Source Fashion emphasizes the need for education on handmade fashion and the human cost behind it. Offshoring has created a disconnect between consumers and the manufacturing process, but moving production closer to home could change perceptions and increase value. Legislative changes like digital product passports will provide transparency in the supply chain, while collective awareness campaigns are needed to educate consumers on why clothes should cost more. Understanding the human cost could lead to more thoughtful purchases and longer garment use. Source Fashion plans to showcase production processes at their upcoming show and through digital content to provide insight into the industry.

Read more at Yahoo Finance: How Re-humanizing Production Could Change Fashion’s Value Perception