Apple only offers discounts once or twice a year to make them special and prevent consumers from waiting for discounts. JCPenney’s former CEO, Ron Johnson, removed discounts in favor of “fair and square” pricing, leading to poor consumer response and his ouster. Kohl’s successful Kohl’s Cash program rewards shoppers and drives repeat visits. Despite controversy, the program remains iconic and effective. Critics argue that Kohl’s Cash may not be enough to save the struggling retailer, which has lost over 1.4 million customers in recent years.

Read more at Yahoo Finance: Kohl’s defends Kohl’s Cash, a program that boosts repeat shopping