Pat McGrath Labs, once valued at a billion dollars, is undergoing an asset sale managed by Hilco Global to address operational challenges. Bids for brand acquisition are due by Jan. 26, 2026. The sale includes intellectual property and trademarks, highlighting the brand’s creative excellence in cosmetics.

Following rapid expansion, Pat McGrath Labs struggled with scaling issues, leading to a decline in valuation. Hilco Global’s involvement aims to stabilize the brand’s bottom line and preserve its equity under new stewardship. The auction presents a unique opportunity for investors interested in the luxury cosmetics sector.

Founder Pat McGrath’s recent appointment as Creative Director for Louis Vuitton’s La Beauté makeup line reinforces her status as a leading makeup artist. The brand’s intersection of high fashion and retail accessibility, along with its engaged digital footprint, make it an attractive investment in a competitive cosmetics market.

Read more at Yahoo Finance: Luxury Beauty Icon Pat McGrath Labs Heads To Auction In Distressed Asset Sale Managed By Hilco Global