US-based restaurant technology group Olo acquires Spendgo, a loyalty platform, launching as Olo Loyalty. The move integrates Spendgo’s capabilities into Olo’s suite, offering a single platform for customer management. Olo reports 65% of locations use some loyalty program, with the aim of creating unified customer profiles for personalized offers.

Olo Loyalty combines Spendgo’s tools with Olo’s platform to offer personalized offers and communications. The integrated setup updates profiles automatically and provides insight into loyalty schemes’ impact on customer behavior and revenue. The rollout of Olo Loyalty begins immediately, with further integration planned for early 2026.

Spendgo’s technology focuses on in-store sign-ups via phone numbers as the primary identifier. The platform supports over 120 restaurant brands, including Cold Stone Creamery and Captain D’s. Spendgo’s leadership team, including CEO Ivan Matkovic, will join Olo to shape the loyalty product for improved customer engagement.

Olo, acquired by Thoma Bravo in September, adds Spendgo to its suite of services to enhance customer engagement for restaurant operators. The integration of Spendgo’s loyalty platform aims to provide restaurants with tools to acquire, retain, and maximize guest lifetime value. Financial adviser Moelis facilitated the transaction between Olo and Spendgo.

Read more at Yahoo Finance: Olo closes Spendgo deal to expand loyalty offer