Krispy Kreme, known for its doughnuts, is struggling with underperforming stock and consistent profitability issues. The company’s turnaround plans lack substance, with losses in recent years and only a small net income of $3.1 million in 2024 on $1.67 billion in revenue.

Shares are down over 77% in five years, with losses of $488 million in the first three quarters of 2025. Initiatives to improve financials include refranchising, improving return on invested capital, and expanding margins through U.S. logistics outsourcing.

Investors are advised to be cautious before buying Krispy Kreme stock, as the turnaround plan seems vague and uncertain in implementation. The Motley Fool Stock Advisor team did not include Krispy Kreme in their list of top 10 stocks to buy now, highlighting other potentially more lucrative investment opportunities.

Read more at Yahoo Finance: Read This Before Buying Krispy Kreme Stock