- Spotify (SPOT) plans to introduce music videos for premium subscribers in the US and Canada by the end of December, competing with YouTube for market share.
- Video content is expected to enhance user engagement and attract more advertisers. Spotify’s move to offer music videos follows a successful beta launch in nearly 100 markets in 2024.
- The video catalog will include content from popular artists like Ariana Grande and Addison Rae, with fans more likely to stream, save, and share songs with music videos.
- Spotify’s year-end listening summary, Wrapped, engaged over 200 million users, showing a 19% increase year-over-year in user engagement importance.
- Spotify plans to raise subscription prices in the US in the first quarter of 2026 after increasing premium individual plan prices in over 150 markets to boost earnings.
- Spotify (SPOT) is a leading audio streaming service provider, offering access to songs, podcasts, and audiobooks on its platform.
Read more at Yahoo Finance: Spotify (SPOT) to Bring Music Videos to US and Canada