Tealium set a new record for holiday-weekend performance, handling billions of events during Black Friday and Cyber Monday. Event volume support increased by 15% year-over-year, with some customers reaching over 110,000 events per second. November has also become a crucial month for retailers, showing a 36% increase in supported events.

More enterprises are adopting Conversion API (CAPI) integrations to enhance data flow and measurement of advertising metrics. Tealium has seen a third of customers interested in expanding CAPI capabilities, with over 1,300 integrations deployed with major advertising platforms. The holiday shopping season is expected to reach $1 trillion for the first time.

Tealium’s real-time, first-party data pipeline ensures reliability under extreme traffic during high-stakes events. With centralized governance and consented data sharing, Tealium helps brands navigate peak seasons with confidence. Over 850 leading businesses globally trust Tealium to power their customer data strategies for better outcomes and compliance.

Read more at GlobeNewswire: Tealium supports global businesses during peak shopping