Vinarchy, an Australian wine company, has partnered with ASC Fine Wines to distribute its Jacob’s Creek brand in China starting January 1st. The portfolio includes wines ranging from the AU888 Series to premium selections like Chosen Rows and Barrel Selection. Don St. Pierre, CEO of ASC Fine Wines, sees this as a strategic move to serve the Chinese market. This deal follows a change in ASC’s ownership earlier this year when Suntory Holdings sold it back to the founding St. Pierre family. ASC Fine Wines, founded in 1996, has a distribution network covering mainland China, Macau, and Hong Kong.
Read more at Yahoo Finance: Vinarchy strikes Jacob’s Creek distribution deal in China
