Starbucks is focusing on boosting customer engagement to turn around its business, with a partnership in China to drive long-term success. The company, trading under NASDAQ: SBUX, has 41,000 global stores, with a recent 4% stock decline in 2025. Key factors for investors in 2026 include management’s commentary on brand strength and successful turnarounds. Starbucks’ recent focus on the in-store experience has shown promise, with a 1% same-store sales growth in Q4 2025. Additionally, a new playbook in China aims to expand Starbucks’ footprint to 20,000 stores through a joint venture.

Key Points:
– Starbucks is working on turning its business around with a focus on customer engagement and a partnership in China.
– NASDAQ: SBUX has 41,000 global stores and faced recent stock challenges, but sees potential growth in 2026.
– Success factors for investors include brand strength, successful turnarounds, and the expansion plan in China through a joint venture.

Read more at Nasdaq.: What Will Drive Starbucks (SBUX) Stock in 2026? 3 Important Factors Investors Must Watch.