Zebra Technologies Corporation (NASDAQ:ZBRA) is recommended as one of the best hardware stocks to buy by analysts, with a 70% ‘Buy’ rating and a median price target of $355, indicating a potential 35% upside from the current price. Analysts reaffirmed a ‘Hold’ rating with a $311 price target, suggesting an 18% upside on December 5.

During the Stephens Annual Investment Conference on November 18, Zebra Technologies Corporation emphasized its strategic vision in the current macroeconomic environment. CFO Nathan Winters discussed growth opportunities and regional pressures, showcasing the company’s resilience in volatile markets.

Zebra Technologies Corporation is focusing on digitalization and automation of operations, particularly in North America and Asia-Pacific, while facing challenges in Europe. The company aims for 6% organic growth and 17% EPS growth, implementing initiatives like share buybacks, the ELO acquisition, and advancing RFID and machine vision technologies.

The CFO highlighted Zebra Technologies’ $300 million share buyback deployment and commitment to another $500 million over the next year. The ELO acquisition is expected to add $400 million of revenue immediately, reinforcing the company’s confidence in executing its strategies.

Established in 1969, Zebra Technologies Corporation is an Illinois-based enterprise asset intelligence solutions company operating in the automatic identification and data capture solutions industry. The company operates through two segments: Asset Intelligence & Tracking, and Enterprise Visibility & Mobility, serving various industries.

Despite Zebra Technologies’ potential as an investment, some believe there are AI stocks with greater upside potential and lower downside risk. Investors seeking undervalued AI stocks benefiting from tariffs and onshoring trends can explore other opportunities beyond ZBRA.

Read more at Yahoo Finance: Why Wall Street Is Closely Watching Zebra Technologies Corporation (ZBRA)