Alcohol consumption is on the decline among younger generations, while younger adults are more active in financial markets, benefiting platforms like Robinhood. Diageo (NYSE: DEO) is struggling due to decreased alcohol consumption trends, with stock down almost 30% in the past year. On the other hand, Robinhood (NASDAQ: HOOD) is experiencing growth in key financial products and trading volume, catering to Gen Z’s interest in investing and prediction markets. Prediction markets are gaining popularity, with Robinhood’s event contracts for sports games seeing a surge in trading volume. Transaction-based revenue for Robinhood increased by 129% in Q3, with interest income also rising. As Gen Z focuses on financial markets over alcohol, Robinhood could be a more promising investment option compared to traditional beverage companies like Diageo.

Read more at Nasdaq: 1 Stock I’d Buy Before DEO in 2026