Costco’s Gold Star membership costs $65/year, easily recouped through savings on everyday purchases. Upgrading to Executive ($130/year) offers a 2% reward on qualifying purchases, potentially earning back the upgrade cost. Costco strives to maintain low membership prices and continues to add value with benefits like extended hours and Instacart discounts. Gas benefit: 5% cash back at Costco, 4% elsewhere. Executive Members get early access at 9 a.m. for private shopping. Instacart benefit for discounted membership + $10 monthly credit for Executive Members. Membership numbers show growth in paid Executive and total members. Gold Star and Executive membership options cater to various needs and budgets, offering rewards and benefits for Costco shoppers.

Read more at Yahoo Finance: 3 ways Costco boosted value for its members