Romano’s Macaroni Grill, a once-popular Italian chain, has struggled over the years, with fewer than 10 locations now remaining. The chain has faced bankruptcies and ownership changes, with only a fraction of its peak locations still in operation.

Despite efforts by new ownership to revitalize the brand, Romano’s Macaroni Grill continues to face challenges. The chain competes on price but lacks the perceived value offered by competitors like Olive Garden, which includes unlimited breadsticks and salad with many entrees.

The decline of Romano’s Macaroni Grill reflects broader trends in the restaurant industry. Menu prices at major chains have increased significantly in recent years, impacting consumer choices. Value is now defined by a mix of experience, affordability, and hospitality, factors that Romano’s may need to address to attract customers.

Franchise opportunities are still available for Romano’s Macaroni Grill, indicating a desire for growth despite the chain’s smaller footprint. By selling franchises, the brand aims to expand selectively into new markets while maintaining its established concept and menu offerings.

As the restaurant industry evolves, Romano’s Macaroni Grill faces the challenge of adapting to changing consumer preferences. The chain must find ways to offer value beyond price and enhance the overall dining experience to remain competitive in a crowded market.

Read more at Yahoo Finance: 37-year-old Italian chain collapses, now down to 9 U.S. restaurants