Amazon.com Inc (NASDAQ:AMZN) is considered one of the best blue-chip stocks to buy for 2026. Evercore ISI analysts reaffirmed an outperform rating on the company, citing growth potential driven by AI shopping assistant Rufus. This is expected to boost retail gross merchandise volume by 4.44% by 2028.

Rufus, Amazon’s AI shopping assistant, saw over 250 million users last year, resulting in a $10 billion increase in gross merchandise volume. The platform is designed to increase user engagement and completion of purchases, leading to a predicted $4 billion increase in ad revenue by 2028.

Amazon’s cloud unit recently partnered with Infosys to enhance enterprise services using generative AI. This collaboration will integrate Topaz AI services with Amazon Web Services AI assistant, providing comprehensive gen AI services to businesses worldwide.

Amazon, known for its e-commerce platform and cloud computing services, continues to dominate the tech industry. While AMZN is a solid investment, there are AI stocks with greater upside potential. For those seeking undervalued AI stocks, a free report on the best short-term AI stock is available.

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Read more at Yahoo Finance: AI-Shopping Assistant Rufus to Drive Amazon.com, Inc. (AMZN) e-Commerce Growth: Evercore ISI