Apple’s Vision Pro headset is struggling with poor sales, prompting production and marketing cuts. The company’s search for a post-iPhone hit continues. Financial Times reports Apple may ship just 45,000 units in Q4 2025. iPhone sales account for over half of Apple’s revenue, with wearables bringing in $37 billion. Services revenue heavily relies on iPhone integration.

Apple’s valuation stands at $4 trillion with a P/E ratio of around 33. Sales growth is expected in the single digits, with earnings-per-share growth boosted by share buybacks. However, Apple’s failure to find a post-iPhone product raises concerns. The Vision Pro’s flop exemplifies Apple’s struggle to define a new era.

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Read more at Nasdaq: Almost No One is Buying Apple’s Vision Pro Headset