Amazon has unveiled a redesigned Fire TV interface for faster content discovery. The new interface is cleaner and more organized, with speed improvements of up to 30%. The updated mobile app now offers more features, including browsing content and managing watchlists directly from the phone.

The integration of Generative AI-powered Alexa+ allows for personalized recommendations and scene-level search within movies on Fire TV. The AI tool also offers smart-home controls and AI-generated background art through natural voice commands.

Amazon has introduced the Amazon Ember Artline, a 4K QLED lifestyle TV with Dolby Vision support and access to over 2,000 free artworks. The TV features AI tools that recommend art based on room photos and supports magnetic frames in various finishes.

The new Fire TV interface and mobile app will launch in February in the U.S. and later internationally. The Amazon Ember Artline TV will be available this spring in sizes from 55 to 65 inches, starting at $899.

On Monday, AMZN closed at $233.06, up 2.90%, and is trading after hours at $232.77, down 0.12%, on the NasdaqGS.

Read more at Nasdaq: Amazon Unveils Faster Fire TV Interface And Launches Ember Artline Lifestyle TV