Apple CEO Tim Cook and the company are set to report first quarter earnings, with high expectations due to strong iPhone 17 sales. Apple anticipates record revenue and iPhone performance. A global memory shortage may affect Apple’s margins or lead to price increases. Apple partners with Google for AI efforts, including a new Siri. Revenue estimates for Apple are positive, with iPhone revenue expected to increase by 13%. Services revenue is also estimated to rise by 14%. Apple’s global sales saw a 7% increase year-over-year. Investors are concerned about the impact of the memory shortage on Apple’s margins.DRAM suppliers are focusing on high-bandwidth memory for data centers, leading to higher DDR memory prices. NAND storage prices have also increased due to data center demand. Analysts predict potential price hikes for Apple’s upcoming iPhone 18 models due to memory price inflation. Apple’s AI strategy will be a key focus during the earnings call. Apple’s CEO Tim Cook has hinted at the company’s AI strategy during recent quarters, but details remain scarce. Cook may touch on Apple’s partnership with Google during the earnings call, offering more insight into their joint plans without diving too deep into specifics.

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