British sportswear retailer JD Sports Fashion will allow customers in the U.S. to use AI platforms like Microsoft’s Copilot and Google’s Gemini to search for and purchase products. Over 40% of global sales come from the U.S., with partnerships in place with commercetools and Stripe for secure checkout. JD plans to release a trading update on January 21.

Read more at Yahoo Finance: Britain’s JD Sports launches AI commerce in key US market