In 2025, while the stock market had a great year, NIKE struggled with a 15% YTD loss due to demand issues and tariffs. Can 2026 be a turnaround year for the company?

NIKE is making changes, emphasizing popular shoes and rebuilding retailer relationships. Sales have only grown 0.6% YOY, with margins down 300 basis points, impacted by tariffs.

NIKE CEO claims they are in the ‘middle innings’ of a comeback. Despite recent challenges, the company’s resilience and improved revenue growth show potential for a stock turnaround in 2026.

Read more at Nasdaq: Can Nike Finally Bounce Back in 2026?