Salesforce, Inc. CRM is turning to Data 360 to boost growth as revenue expansion slows to single digits. Revenues for the first three quarters of fiscal 2026 saw increases of 7.6%, 9.8%, and 8.6%, respectively, year over year. Data 360 aims to unify data tools for real-time use by sales, service, and marketing teams.

Salesforce integrates Data 360 with Agentforce and Mulesoft to enable AI-driven analysis for enterprises. This integration could lead to higher-value contracts, supporting revenue growth. In the third quarter of fiscal 2026, AI-driven offerings like Data 360 and Agentforce generated $1.4 billion in recurring revenues, with a 114% year-over-year increase.

Competitors like Microsoft (MSFT) and Snowflake Inc. (SNOW) intensify competition in the data cloud space against Salesforce. Microsoft’s Azure Data platform integrates with other tools for enhanced user experience. Snowflake’s cloud-based data warehouse focuses solely on data storage, processing, and sharing, supporting multiple clouds and analytics tools.

Salesforce’s stock has dropped 19.8% over the past year, but its forward P/E ratio of 20.07 is below the industry average. Estimates for fiscal 2026 and 2027 earnings suggest increases of 15.3% and 10.4% year over year, with upward revisions in the past month. Salesforce’s Data 360 platform is expected to drive growth, aiming for $10 billion in annual revenue by fiscal 2027.

Read more at Nasdaq: Can Salesforce’s Data 360 Push Drive Its Next Phase of Sales Growth?