Chick-fil-A celebrates its 80th anniversary with retro packaging, collectible cups, and themed merch, offering customers a chance to win free food for a year.

Despite a slowdown in sales growth to 5.4% in 2024, Chick-fil-A launches its biggest promotional push ever to attract more customers to its restaurants.

The marketing campaign focuses on “newstalgia,” celebrating the chain’s heritage, with national TV spots and social media advertising.

Chick-fil-A introduces retro collectible cup designs, a Golden Fan Cup giveaway, vintage-inspired sandwich packaging, themed merch, and new menu items, including frosted sodas and floats.

The chain’s system sales reached $22.74 billion in 2024, making it the third-largest restaurant chain in the U.S., with plans to expand internationally.

Read more at CNBC: Chick-fil-A launches 80th anniversary marketing campaign