Costco has added Hiyo, a social tonic, to its warehouses nationwide, tapping into the growing trend of nonalcoholic cocktails and tonics. The global nonalcoholic cocktail market is projected to grow to $5 billion by 2035, reflecting a 13% CAGR. The wider nonalcoholic drinks market is expected to double to $2.9 trillion by 2035.

Hiyo’s Sunset Party Pack includes three top-selling flavors: Blackberry Lemon, Peach Mango, and Passion Fruit Tangerine. Made with organic adaptogens and natural nootropics, each can offers a “mood-enhancing, stress-relieving lift.” Functional beverages like Hiyo claim to bring health benefits but may have risks if consumed in large amounts.

Costco has tested non-alcoholic beverages in limited quantities over the years, including drinks from Edna’s Non-Alcoholic Cocktail Co. in Canada and The Tinley Beverage Company’s Beckett’s in the U.S. The chain focuses on offering high-quality items at competitive prices while valuing operational excellence. With only 3,700-3,800 items per warehouse, Costco focuses on delivering the best in each category.

Read more at Yahoo Finance: Costco adds trendy new beverage line to warehouses nationwide