Google is introducing an AI Mode that syncs with users’ Gmail and Google Photos accounts to personalize search results and enhance the Personal Intelligence feature.

Gemini, Google’s main AI model, will utilize user data from various Google apps to function better as a personalized assistant, providing more relevant search results based on emails, photos, and past activities.

The goal is to create a more personalized search experience by pulling insights from Google services like Gmail and Google Photos, tailoring suggestions for trips based on travel info in emails and photos reflecting interests, or shopping searches considering past purchases and personal preferences.

Users can opt into this feature, with the ability to unlink apps at any time, and Google assures that emails and photos accessed via AI Mode will not be used to train future models.

This experimental feature is currently rolling out in English for Google AI Pro and Ultra subscribers in the U.S., excluding enterprise and education accounts.

Read more at Nasdaq: Google Expands AI-Powered Search With Personalized Results Linked To Gmail And Photos