Prediction market platforms are now offering contracts on which companies will run ads during Super Bowl 60, raising concerns about potential insider trading. Trades on Salesforce, Verizon, and Coca-Cola are available.

Polymarket and Kalshi have introduced contracts for companies advertising during the Super Bowl. Polymarket offers “Yes/No” wagers, while Kalshi provides more intricate predictions on celebrity appearances.

Contracts on prediction markets operate like stocks, fluctuating between $0 and $1. Winning contracts pay out $1 each, minus fees, if the predicted outcome occurs.

Worries about insider trading have emerged due to employees potentially having inside information on Super Bowl ads. Regulations on prediction markets may be insufficient to prevent such practices.

The rise of prediction markets for Super Bowl ads presents new challenges in online trading. Regulatory bodies must adapt to monitor and enforce trading rules effectively to prevent insider trading.

Regulators face significant hurdles in keeping pace with the rapid evolution of digital markets. Monitoring and enforcing trading rules will be crucial as prediction markets continue to grow in popularity.

Read more at Yahoo Finance: Insider Trading Fears Surface As Super Bowl Ad Prediction Market Grows