Founder and Executive Chairperson Matthew O’Hayer sold 25,000 shares on Jan. 2, 2026, for ~$771,300. The sale was 0.37% of his direct holdings and 0.0558% of total shares outstanding. All shares were sold directly with no involvement of indirect entities or derivatives.

The transaction aligns with O’Hayer’s historical pattern of 24,000-share sales, reflecting a methodical disposition strategy as holdings capacity declines. The sale did not involve indirect entities or derivatives, and O’Hayer still holds over six million shares post-transaction.

Vital Farms offers pasture-raised eggs and other products, targeting health-conscious consumers and premium grocery retailers. O’Hayer’s stock sale was part of a trading plan adopted in March 2025, not indicative of negative sentiment. The company’s strong financial performance makes it a promising investment opportunity.

Vital Farms had record revenue of $198.9 million in Q3 2025, with net income more than doubling year-over-year. The company boasts a solid balance sheet with no debt and cash reserves, making it an attractive investment. With a low price-to-earnings ratio, now could be a good time to buy shares.

Read more at Yahoo Finance: Is Vital Farms Stock a Buy or Sell After the Founder Sold 25,000 Shares?