British sportswear retailer JD Sports Fashion is set to introduce AI-enabled purchasing for US customers through platforms like Microsoft Copilot and Google Gemini. The US market accounts for 40% of JD’s group sales, with a global agreement with commercetools allowing for one-click purchasing directly within AI tools. JD plans to expand this initiative to the UK and Europe. CEO Regis Schultz emphasizes the importance of adapting to changing consumer behavior and the evolving retail landscape.

Read more at Yahoo Finance: JD Sports to roll out AI-enabled purchasing across US market