Kroger Co. announced the sale of Vitacost.com, Inc. to iHerb, a retailer of health and wellness products. The transaction closed on January 8, with financial terms undisclosed. The sale is not expected to impact Kroger’s 2025 outlook. Kroger’s Chairman and CEO, Ron Sargent, stated that the sale of Vitacost is part of the company’s strategy to focus on core business and improve customer experience. Kroger shares closed at $59.79, up 0.86% on Thursday.

Read more at Nasdaq: Kroger Sells Vitacost.com To IHerb