US retailer Lane Bryant partners with Rithum to launch a dropshipping program for its e-commerce operations, allowing brand partners to list, sell, and fulfill products on its website. This initiative aims to expand online assortment and enhance marketplace capabilities with Rithum’s commerce infrastructure support. Lane Bryant focuses on women’s apparel and operates around 400 stores in the US. Rithum, previously known as CommerceHub and ChannelAdvisor, provides commerce software for global retailers like Adidas and The Home Depot, with teams across the US, UK, Ireland, Spain, and Australia.

Read more at Yahoo Finance: Lane Bryant partners with Rithum to launch US dropshipping programme