Steak ‘n Shake, a popular burger joint in the U.S., began accepting Bitcoin payments globally in May 2025. In 2026, they added $10 million worth of Bitcoin to their balance sheet. The move has led to a 15% increase in same-store sales, with customers saving 50% in transaction fees by using Bitcoin instead of credit cards. The chain also introduced a Bitcoin Steakburger and a rewards program in partnership with Fold Holdings, Inc., where customers can earn $5 in BTC for their purchases. Overall, this marks a significant step in the company’s adoption of cryptocurrency.

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