Anta Sports Products will pay €35 per share to buy the Pinault family’s 29% stake in Puma, totaling €1.5 billion. Anta plans to use its distribution and local knowledge to boost Puma’s presence in China, where its market share is less than 2%. Puma is stronger globally, with 97% awareness in the US.

The deal provides a high premium for Puma and supports the view that its shares are undervalued. Puma had a challenging 2025 but aims for growth under new CEO Arthur Hoeld. Improvements in products and distribution could lead to increased sales and profitability in 2027, especially in the lucrative Chinese market.

Read more at Morningstar: Puma: Anta’s Investment Highlights Undervaluation but Creates Uncertainty