T-Mobile is facing increased customer losses and tougher competition, with a postpaid phone churn rate of 0.89% in Q3 2025, 3 basis points higher than last year. This follows price increases and plan changes, while competitors Verizon and AT&T offer free perks and phone deals.

Cable companies like Spectrum and Xfinity are also attracting customers with discounted phone plans bundled with TV and internet. As consumers seek more affordable options, a recent survey by Oxio shows 90% would consider alternatives to traditional carriers, with 85% prioritizing cost.

T-Mobile introduces a new “Better Value” phone plan at $140/month for three lines, offering a five-year price-lock guarantee, unlimited premium data on 5G network, hotspot data, and unlimited data abroad. Perks include free Netflix and Hulu subscriptions, Apple TV, home internet backup, and two-year device upgrades.

The plan aims to save families over $1,000 compared to AT&T and Verizon, while T-Mobile’s “15 Minutes to Better” initiative allows easy switching. T-Mobile, Verizon, and AT&T are neck-and-neck in market share, facing competition from Mobile Virtual Network Operators offering competitive pricing and higher satisfaction rates.

T-Mobile leads in postpaid plan satisfaction with a score of 636, surpassing Verizon and AT&T. However, MVNOs have an average score of 641, with Consumer Cellular at 726 and Google Fi Wireless at 671. Value and service quality are key drivers of consumer satisfaction in the wireless industry.

Read more at Yahoo Finance: T-Mobile makes bold phone plan change after customer losses