Casual dining chain TGI Fridays announces ambitious expansion plan to reach over 1,000 units and $2bn in revenue by 2030. The strategy includes strengthening the brand, enabling growth, and improving performance, with Phil Broad appointed as president to lead the vision domestically and internationally.

CEO Ray Blanchette emphasizes the brand’s mission to connect with a new generation while maintaining its classic Americana appeal. The company plans to open more than 150 new locations globally and enhance menu offerings, guest experiences, and restaurant ambiance to support its growth goals.

After emerging from bankruptcy, TGI Fridays is focused on revitalization through strategic initiatives and development agreements for global expansion. The company’s “1-2-3 Strategic Vision” aims to uphold tradition while meeting the evolving preferences of guests who seek bold flavors and vibrant experiences.

Read more at Yahoo Finance: TGI Fridays unveils expansion plan, targets 1,000 locations by 2030