Chipotle is piloting a new catering offering as just 2% of their transactions come from groups of 4 or more. This initiative could represent a $1 billion revenue opportunity for the company. The fast-casual chain is working to address its deficiency in catering, which currently accounts for only 1-2% of sales. With a decline in comparable sales and macroeconomic challenges, Chipotle aims to grow its catering business to match its peers, potentially expanding catering revenue to $1.2 billion. Expanding catering services offers a new revenue stream as Chipotle navigates a tough economic environment.

Read more at Yahoo Finance: The Untapped Revenue Stream That Could Transform Chipotle’s Growth Story