Investors in vice stocks saw a mixed bag in 2025. Philip Morris International, parent company of Zyn, soared 34%, while AB InBev rose 29%. Molson Coors, however, tumbled 18%. Vices faced challenges as consumers saved money and regulators adapted to changing markets.

Cannabis saw a major shift with Trump’s executive order moving it from Schedule 1 to Schedule 3. Nicotine trends towards smokeless products, with Philip Morris leading the charge. Alcohol sales struggle, with Molson Coors losing $2.9 billion and AB InBev reporting slow profit growth.

Despite challenges, vice stocks are seen as recession-proof. Bloomberg analyst Kenneth Shea notes they’re almost the opposite of AI trade. While sectors like cannabis, nicotine, and alcohol face obstacles, they remain resilient in the market.

Read more at Yahoo Finance: Vice Stocks Enter ’26 With a Harsh Hangover