YouTube sensation MrBeast plans to launch a financial literacy channel alongside a new financial services business. With over 476 million subscribers, his influence on young audiences raises concerns about the potential overlap between educational content and product promotion.

Regulators like the SEC and FINRA closely monitor influencers promoting financial products. Violations can lead to hefty fines or even criminal penalties, as seen in Kim Kardashian’s $1.26 million settlement with the SEC for undisclosed cryptocurrency promotion.

MrBeast’s move into financial education raises questions about conflicts of interest. Viewers must approach financial advice from creators with caution, treating it as potential marketing and verifying information with licensed professionals to understand long-term costs and motives behind the advice.

Read more at Yahoo Finance: YouTube star MrBeast planning a financial ‘education’ channel as he expands into banking, raising question of conflict