Households are shifting towards streaming entertainment, with Netflix experiencing growth but falling behind the overall streaming market. The company’s revenue increased by 16% to $45.2 billion, with 325 million subscribers. However, Netflix’s share of TV time only increased by 15%, compared to a 52% growth rate in the overall streaming market. Netflix is now looking to make a big acquisition to compete in the increasingly fierce market. Subscribers watched 96 billion hours of content on Netflix in the second half of 2025, up 2% year over year, prompting the company to consider purchasing TV and film studios and content catalogs to boost viewership.

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