AI companies are making a big splash at the Super Bowl, buying ads to showcase their tools to millions of viewers. This year’s ads cost record $8 million on average for a 30-second spot. Anthropic’s Claude took a jab at OpenAI, sparking a battle among major AI players in the ad space.

Tech giants like Google, Amazon, and Meta are using the Super Bowl to promote their AI-powered features. Smaller AI companies are also joining in, with startups like Genspark, Base44, and Artlist.io using the platform to introduce their products to a wider audience.

Svedka Vodka is running its first Super Bowl ad in decades, featuring an AI-trained Fembot character. Xfinity used AI to make the cast of “Jurassic Park” look younger in a commercial. With commercial production costs for Super Bowl ads starting at $1 million, this year’s ads could set new standards for high-profile spots.

Read more at CNBC: AI companies pour big money into ads