Bath & Body Works has launched its first authorised store on Amazon’s US marketplace, offering a selected range of body care and home fragrance products like fine fragrance mists, candles, and Wallflowers. This move is part of the brand’s Consumer First Formula transformation plan to broaden access through third-party channels and enhance the consumer experience.

With an eye on Gen Z consumers, Bath & Body Works expanded to 1,000 locations after positive feedback from its initial 600 US college campus stores in 2024. The Amazon debut showcases an updated brand identity, highlighting the company’s fragrances, ingredients, and formulations in a trusted online storefront for new and existing customers.

Read more at Yahoo Finance: Bath & Body Works launches authorised Amazon US store