BrewDog has hired AlixPartners to explore a potential sale of the UK brewer, with a short deadline for offers. The company was founded in 2007 by James Watt and Martin Dickie. US private-equity firm TSG Consumer Partners owns 21% of BrewDog. Last month, Watt considered buying back control.

A spokesperson stated that BrewDog is reviewing long-term options with a focus on sustainability. After a year of cost-cutting, AlixPartners is assisting in evaluating investment opportunities. No final decisions have been made. Breweries, bars, and venues are operating as usual amidst speculation. Just Drinks has reached out to AlixPartners for comment.

BrewDog recently announced the closure of its spirits unit, BrewDog Distilling Co., while continuing production of RTD brand Wonderland Cocktails. In 2024, the company reported a loss of £34.1m compared to £62.7m the previous year. Operating loss was £19.6m. Net revenue was £280.2m, with a majority from the UK market.

As BrewDog considers a potential sale, the company closed its spirits unit, BrewDog Distilling Co., and continues to produce Wonderland Cocktails. In 2024, the company reported a loss of £34.1m. Operating loss was £19.6m. Net revenue was £280.2m, mostly from the UK market. Just Drinks originally reported the news.

Read more at Yahoo Finance: BrewDog sale on cards as UK brewer calls in advisers