Various cans of popular alcoholic ready-to-drink beverages are displayed in a supermarket. In 2025, the U.S. alcohol industry faced challenges with a 2.2% revenue decline to $36.4 billion. Consumers are opting for lower-priced spirits, causing revenue drops across major categories. Sales of premixed cocktails surged 16%, reflecting a trend towards more affordable options like tequila and canned cocktails. American spirits exports also declined by 9% due to ongoing trade tensions. Despite challenges, spirits maintained their market share lead at 42.4%.

Read more at CNBC: Cheaper tequila, canned cocktails top selling liquors in 2025