Chipotle CEO clarifies that 60% of customers have an average household income over $100,000, despite recent pricing coverage. Plans for brand and menu innovation to attract more high-income consumers. Stock has fallen 31% in the past year, with flat sales growth predicted for 2026 amidst rising inflation and beef prices.

In response to premium pricing backlash, Chipotle tests a “Happier Hour” happy hour program with lower-priced bundles, targeting mid-day customers. CEO hints at $10 deal for tacos and a beverage, evaluating performance and value for consumers. Shift in strategy aims to bridge gap between premium pricing and core identity.

Read more at Yahoo Finance: Chipotle CEO fights back after online uproar over its wealthy customers