Seventy percent of online shopping carts are abandoned, resulting in $270bn in lost sales annually. Customers reject mandatory signups, especially Gen Z and millennials who expect seamless digital experiences. Optimizing checkout design can reduce abandonment by 35%. Embedded payments streamline compliance and security, freeing platforms to focus on user experience. Vertical platforms are incorporating embedded payments to enhance customer experience and reduce errors, leading to fewer abandoned carts and stronger customer loyalty. Payments are no longer a bolt-on but a strategic lever for business growth.

Read more at Yahoo Finance: Embedded payments are the antidote to soaring cart abandonment