McDonald’s has been focusing on innovation, introducing new offerings like the Grinch Meal and Buffalo Ranch while bringing back fan favorites such as the Snack Wrap and Changeables Happy Meal. This strategy has generated significant online engagement for the brand, showcasing its ability to create cultural moments even 86 years after its founding.

To compete in the evolving restaurant landscape, McDonald’s is doubling down on its core products like beverages, chicken, and beef. The company plans to introduce new offerings in these categories in the U.S. and international markets in 2026, with a focus on driving growth and operational efficiency.

McDonald’s has seen success with its new beverage offerings, piloting energy drinks, iced coffees, and crafted sodas in 500 U.S. restaurants. The company plans to expand its chicken offerings, aiming to grow chicken-based items by at least 1% compared to 2023 levels, positioning itself to better compete in the chicken segment.

Despite its push into new categories, burgers remain central to McDonald’s brand identity. The company continues to roll out its “Best Burger” initiative, ensuring its iconic menu items like the Big Mac and Quarter Pounder maintain their popularity and global brand recognition.

McDonald’s new strategy of focusing on core products and innovation has paid off, with global comparable sales increasing by 5.2% year over year. The company’s emphasis on value and targeted innovation has resonated with consumers, leading to higher check and guest counts and driving successful marketing promotions.

Read more at Yahoo Finance: McDonald’s unveils 2026 menu as sales rebound