The NFL is considering selling live game rights to non-traditional media companies, according to NFL Media chief Hans Schroeder. They plan to explore all options to find the best model for fans and teams. Digital platforms are now comparable to broadcast TV, making them attractive partners for the league.
Traditional media partners like Disney, Paramount Global, NBCUniversal, and Amazon will begin discussing new media rights with the NFL this year. The league is open to having these talks earlier than expected, potentially selling a new package of international games. The NFL plans to expand international games to a record high of nine next season.
Read more at CNBC: NFL to discuss live game rights with new media partners
