PepsiCo lowers prices on Lay’s, Doritos, Cheetos, and more snacks by nearly 15%. The move aims to relieve consumer pressure amid economic uncertainty. The company plans to maintain the new prices long-term to provide value to customers. PepsiCo’s Q4 earnings beat revenue estimates but missed net income projections.

The price reductions are part of PepsiCo’s strategy to boost North American sales and respond to activist investor pressure. The company will also introduce new products without artificial colors or flavors, like Gatorade Lower Sugar and Doritos and Cheetos NKD. PepsiCo expects 4-6% net revenue growth this fiscal year.

PepsiCo’s price cuts follow a strong Q4 earnings report but missed net income estimates. The company’s focus on innovation, price cuts, and productivity will be crucial for stock performance. Grocers and retailers are expected to reflect the price reductions in stores to benefit consumers. PepsiCo’s price reductions reflect a commitment to providing value and understanding consumer needs.

Read more at Yahoo Finance: PepsiCo cuts prices on Doritos, Lay’s, Cheetos and other snacks