Chinese automaker Seres’ electric vehicle brand AITO partners with Performance Plus Motors, a subsidiary of Abu Dhabi Motors, to launch operations in the UAE. The deal includes sales, delivery, after-sales operations, brand experience centers, and local support from ADM. AITO’s flagship model, AITO 9, has begun user test drives in the UAE.

The partnership follows local modifications, regulatory approvals, and AITO’s achievement of over one million units in cumulative production. AITO 9 has dominated China’s RMB 500,000-plus vehicle segment for 21 consecutive months. The UAE launch is part of AITO’s broader Middle East strategy to expand into neighboring markets and grow its international footprint in the luxury NEV segment.

ADM’s CEO, Syed Faiz Karim, highlights the company’s commitment to supporting AITO’s long-term development in the UAE market and exploring new opportunities in the luxury NEV segment. The collaboration between Seres and ADM signifies an important milestone in AITO’s globalization strategy and signals a new era of luxury NEV exploration in the Middle East.

Read more at Yahoo Finance: Seres partners Abu Dhabi Motors unit to launch AITO EVs in UAE