The Super Bowl, a prime advertising opportunity, features costly ad slots on NBC, with the broadcast network still being the primary way to watch. However, streaming-only ad spots are gaining popularity, offering smaller brands a chance to reach a large audience at a lower cost. NBC sold out of ad inventory for Super Bowl LX, with ads averaging $8 million for 30 seconds.

While traditional TV ads dominate the Super Bowl, streaming-only ads are attracting new advertisers like Tecovas and Life360. These brands see the value of reaching a highly engaged audience during the big game, with streaming ads offering a more affordable way to make an impact. Last year, nearly 128 million viewers watched the Super Bowl on TV and streaming.

NBC’s push into live sports has led to increased interest in streaming ad space, with more brands leaning towards Peacock for advertising. Streaming-only ads serve as an entry point for emerging brands to reach a wider audience during major events like the Super Bowl, offering a cost-effective way to make a splash in the advertising world.

Read more at CNBC: Streaming-only Super Bowl ads gain traction on NBC’s Peacock