Ford Motor Company is restructuring in Europe after facing challenges with market share and key vehicles exiting. The company will focus on its Ford Pro commercial business and updating its lineup. A potential partnership with Geely could bring significant benefits to Ford. The company has faced obstacles in Europe due to weak demand for passenger vehicles and slow electric vehicle adoption. Ford’s profitability has been inconsistent, especially after canceling popular models. The company has a three-pronged strategy to address these challenges, focusing on its commercial division, refreshing its passenger vehicle lineup, and improving operational efficiencies. Discussions with Geely about a partnership in Europe could help Ford produce vehicles for the Chinese automaker and share vehicle technology. Investors should pay attention to potential partnerships with Chinese EV makers, as they offer advanced and affordable EVs.

Source: https://www.fool.com/author/2085/

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