Uber has launched a new Cart Assistant, using AI to simplify grocery shopping, following a similar move from Instacart last November. The intense competition in the grocery delivery market is heating up. The tool can take handwritten lists or recipe screenshots and automatically add items to your online cart, with personalized features based on past orders. Retail giants like Walmart and Amazon are also investing heavily in online grocery platforms.

The launch of Uber’s Cart Assistant raises the stakes with Instacart, as both companies target the largest retail market. Instacart’s gross transaction value nears $40 billion annually, while Uber’s grocery and retail business was on track for a $12 billion run rate in late 2025. AI technology is a key battleground for both companies, as they compete for market share in the rapidly growing grocery delivery sector.

The Cart Assistant isn’t a game changer for Uber, but it demonstrates the company’s commitment to AI innovation. The tool adds to Uber’s existing use of AI in services like ride matching and dynamic pricing. Uber’s diverse platform that includes transport, food delivery, and now grocery and retail delivery gives it an advantage over Instacart. Expect Uber to continue investing in AI to drive business growth and enhance customer experiences.

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